Justin sells across some of the most desirable markets in Bucks, Montgomery, and Mercer counties, with a focus on the higher end and a growing emphasis on listings. Justin already has what most agents are missing — the talent, the inventory access, and the relationships. What he doesn't have is a marketing system that turns those into a steady flow of leads.
This plan builds that system. It starts with a foundation most agents skip: a website that actually converts, analytics and a CRM configured to track every lead, and the tracking in place before a dollar of media is spent. That foundation is what makes everything after it measurable — so Justin isn't guessing which efforts are working, he's seeing it. Every lead is tied back to the channel that produced it, which means budget follows what performs and the rest gets cut.
From there, a focused paid and organic program goes to work on his actual goals: generate seller and buyer leads in his priority towns, and keep his name in front of the right audience consistently. Because it's built on his own website, list, and CRM, the audience and the data become assets Justin owns — not the office's, not a portal's.
Just as important is what this gives Justin back: his time. The system is designed so the heavy lifting — the content, the campaigns, the follow-up, the reporting — runs without him, leaving only the things only he can do. The result is a marketing engine that produces leads, shows its own math, and compounds month over month, instead of one more thing on his plate.
Paid media buys attention for as long as the budget runs. The website, the email list, the pixel-based audience, and a consistent brand presence are assets Justin owns and keeps — so spend builds on itself instead of resetting each month.
Rather than spreading a modest budget thinly across a dozen towns, we concentrate on Justin's priority markets — enough to actually win visibility where it counts and generate clean data to optimize against.
Founded in 2013, 215 Marketing delivers custom marketing and sales solutions with a single focus: improving the bottom line.
We cut through buzzwords, fluffy reports, and noise — and we're judged on the data.
Performance marketing means we're judged on the KPIs we set together.
Questions upfront avoid problems downstream.
Written approvals and reporting, without the fluff.
A local team. We grew up in this market. We know the difference between Newtown and New Hope, why a Yardley buyer isn't a Princeton buyer, and what a luxury client in these counties actually responds to — context an out-of-market agency simply doesn't have.
What follows comes from the keyword research, a review of the current website, and our conversations with Justin. The pattern is consistent across all three: the opportunity in these markets is real, but there's no system in place yet to capture it, or to make sure the leads it produces are properly tracked and nurtured.
Justin operates alongside long-established local names with decades of recognition. The opportunity isn't to out-shout them — it's to build a distinct, ownable identity so prospects call Justin directly rather than defaulting to a familiar sign. This is brand awareness in the practical sense: be everywhere his audience is, consistently, until his name is synonymous with real estate in his markets.
Search volume in the priority towns is strong for both buyers and sellers — "homes for sale in [town]" on the buyer side, and "sell my house in [town]," "[town] home values," and "what's my home worth" on the seller side. This is high-intent, town-specific demand that can be captured directly, and it's what makes a seller-first paid search program viable rather than guesswork.
Very few people search "luxury homes in [town]" — so Justin's high-end positioning can't ride on luxury keywords. It comes through instead: the photography, the ad copy, the brand, and channels like Instagram, layered on top of the high-intent town searches above. The demand is captured through search; the luxury impression is built through everything around it.
The site has no clear call-to-action above the fold. On mobile, a visitor isn't told what to do first. There's no email capture, and the Instagram link is broken. Strong ads pointed at a page that doesn't convert waste spend; small fixes here have a big impact on every dollar that follows.
Real estate is a long consideration cycle and a feast-or-famine business. Today, a prospect who visits the site and leaves without calling is gone. There's no remarketing keeping Justin in front of them, and no automated follow-up the moment a lead does come in — the two cheapest, most effective fixes available.
More buyers and sellers now start with ChatGPT, Perplexity, or Google's AI Overviews instead of a standard search — asking things like "who's the best agent to sell a home in Newtown." Those tools answer by citing the sources they trust, and right now Justin isn't one of them. Being absent from AI search is the new version of being on page two of Google: the question still gets answered, just not with his name.
The engagement is built in two phases. Phase 1 establishes the foundation every channel depends on: a converting website, working tracking, and owned channels. Phase 2 runs the ongoing program: focused paid media plus a managed content engine that keeps Justin visible without adding a full-time job.
Quick, high-leverage fixes that make everything downstream work.
One-time work that gets the website converting, the tracking firing, and the owned channels stood up. Every paid dollar that follows lands on a foundation that's ready to capture, attribute, and re-engage, instead of leaking.
Add a clear call-to-action above the fold, clean up the mobile experience, and build an FAQ that helps SEO.
Install and verify Google Analytics and the Meta Pixel before ads launch, so tracking and remarketing work from day one.
Build the email template and set up the list, ready for monthly sends.
Confirm the right Instagram handle, switch it to a Business account so ads can run, and fix the broken link on the site.
Set up Justin's existing CRM to capture website leads with the right source tagging and instant follow-up.
Launch a microsite built to be cited by AI search tools (ChatGPT, Perplexity, Google AI Overviews) for real estate questions in Justin's towns.
Two coordinated workstreams: paid capture and organic presence.
Paid campaigns capture active seller and buyer intent in Justin's priority towns, with seller-side leads as the priority — they're the better long-term clients and the higher-margin side of the business. A managed organic engine keeps Justin visible and credible to the affluent, 40-and-up audience that drives his business.
Capture high-intent searches in Justin's priority towns — buyer terms where the volume is, plus the seller terms that do exist.
Seller-first lead forms (home valuation / listing consult), a buyer lead form, and an awareness campaign that grows Justin's own audience.
Stay in front of site visitors who didn't convert, for 30–60 days.
A steady, on-brand presence on Instagram and Facebook: market insights, listings, social proof, and the occasional lifestyle moment from Justin. Four posts and 3–4 Stories a week, mostly handled by us.
One branded newsletter a month, built from content we're already producing. Includes list upkeep and open/click reporting.
Two SEO- and AI-friendly posts a month in Justin's voice, feeding the site, newsletter, social, and GEO microsite.
All work includes direct access to the 215 Marketing team, with written approvals and reporting throughout. The media buy is paid directly to the ad platforms and concentrated on Justin's priority markets for maximum visibility and clean optimization data.